The video used gamification to introduce scenarios that would help a user see if they’d fit into the company and its culture. Deloitte, a professional services network, did just that with their first-person interactive video. With an interactive video on Facebook, you could take recruitment and social media a step further. Recruit candidates with quizzesįor many companies, it’s a natural part of the recruitment and interview process to investigate the social media presence of candidates. While this campaign requires a bit of time and planning, it can generate news coverage and exposure for your brand. Those findings will influence the products you opt to use for your campaign, as well as the suggestions you choose to create for public voting. That means you’re reading reviews and comments left by users - in some instances, you may even conduct surveys to understand what shoppers want from your company, products, and services. With this type of interactive poll and marketing campaign, you want to do some social listening. While ambitious, many companies can create their own, “Do Us a Flavor,” campaign. For years, users have nominated new chip flavors, which Lay’s then produces for users to vote on. Lay’s popularized the idea of consumers picking a new product with its, “Do Us a Flavor,” contest. If you offer several varieties of a single product, a personalized quiz is an excellent option. The quiz also generated 400 shares and more than 250 comments. They saw their engagement rate increase by 35 percent, which resulted in almost 4,500 likes on their Facebook page. Afterward, users could purchase products and join the company’s email newsletter.įor Taylors of Harrogate, the campaign became a massive success. When users clicked the link, they could take a quiz to find their perfect coffee flavor. Unlike iRobot, however, their quiz appeared as a clickable link - or annotation - in a company video. Another company, Taylors of Harrogate, used a personalized product quiz with success too. iRobot, a manufacturer of robotic vacuums, for instance, includes a quiz on its website to help users find the perfect robot vacuum model for their home. You promote your product and brand, as well as provide value to the user.Ĭompanies have offered personalized product quizzes for years, and often on their websites. That’s why a personalized product quiz is an excellent option when creating an interactive video on Facebook. People love personalized content, whether they’re receiving an email or participating in an interactive poll. Here are seven easy and creative ideas to inspire your next interactive video on Facebook: 1. With more than 92 percent of marketers seeing results from interactive video, it’s valuable to know how to create interactive video content for your Facebook audience that generates results, whether it’s improved engagement, social shares, website traffic, or revenue. 7 easy and creative ways to engage users with Facebook interactive video Many businesses, as well as influencers, use interactive video on Facebook. Learn more about marketing gamification in the video below! Gamification: A gamification feature is available for live interactive videos.Ī Facebook Watch show from INSIDER, “Confetti,” utilizes gamification by allowing participants to guess the contents of a box for a prize.The Facebook Watch series, “Help Us Get Married,” utilizes polling by allowing users to plan the wedding of a couple, such as by picking the wedding theme and venue. Polling: A polling feature is available for live and on-demand interactive videos.Types of Facebook interactive videos include: Interactive videos on Facebook encourage participation from users, such as voting in a poll, answering a multiple-choice question, or competing in an online game.Ĭontent creators can also monetize their interactive videos with advertisements. How do you do it, though? Keep reading, as we’re highlighting seven easy and creative ways to engage users. That’s why it’s essential that you create interactive videos on Facebook that encourage engagement, shares, likes, and more. While Facebook offers access to a substantial number of users, those users demand compelling content - whether it’s interactive or static. The addition of interactive video to Facebook makes the content type even more enticing for companies, as the social media platform boasts more than 1.4 billion daily users. With interactive video, businesses can connect, engage, and convert users in new ways.
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